Toshiba's concentration on the 1.8-inch HDD platform and leadership in advanced recording technologies have enabled the company to continually push areal densities to 378.8 Gb/in2 in the new series and deliver storage capacities that were previously available only from larger form factor HDDs. This third-generation 5,400 RPM SATA 1.8 HDD family (MKxx29GSG) also features the fast data transfer rate of the SATA 3.0 Gb/s interface. Combining a quarter terabyte of storage with the data transfer capabilities essential to the PC environment marks a critical step in driving 1.8-inch HDD adoption into more PC configurations.